Patient-Centric clinical trials

Patient centricity will also hasten the innovation and enhancement of products, technology, and services used by patients in clinical trials. This is owing to the increased emphasis on real-time input. This, in turn, puts greater pressure on the industry to improve, move, and respond with greater agility than ever before. Not only has patient centricity changed the way clinical trials are designed, but it will also influence commercial and outsourcing decisions. Patient-centric medication development also provides a significant opportunity to define meaningful outcomes from the patient's point of view, ensuring that the needs and objectives of patient groups are reflected in research.

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